Earth-Friendly Wine


Yes, believe it or not, there is such a thing, though I’ll admit, it was news to me.  French Rabbit’s Merlot, Cabernet Sauvignon, Pinot Noir, and Chardonnay are made from grapes that are grown on sustainably farmed vineyards in Southern France. 

The wine comes in lightweight, recyclable containers that create a staggering 90% less waste than a bottle does, and reduces emissions and greenhouse gases during shipping.  And if that’s not enough, for every four bottles sold, French Rabbit plants a tree in an American forest. 

Imagine - 25 trucks of empty glass wine bottles is the same as 1 truck of empty French rabbit cartons; once filled, 3 trucks of glass wine bottles is the same as 1 truck of French rabbit! Additionally, the French rabbit carton is just 4% of the total weight of the wine, compared to 35-50% for glass bottles. This all adds up to big savings for the environment.

Since launching in July 2005, French rabbit has saved over 4,400,000 pounds of greenhouse gas emissions - equivalent to taking 146,600 cars off the road for one day or 400 off the road for one year!

Furthermore, French rabbit plants trees! We’ve planted 35,000 trees through our partnership with American Forests so far.

Still not convinced?  What about the $10 price tag?

Photo from French Rabbit.

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Reader Comments

Have you tried it yet? I’ve looked at it at the local store every now and then, and it’s moderately tempting from a packaging standpoint.