The 2W: Women & Wine
Man or woman? This is the last wine issue, maybe. The power of woman in choosing and buying wine is growing more and more, at least in Italy. According to a new study from released by , woman are changing the way we look at the wine world: she knows more about wine, about how to taste it, about which one to match with a particular food etc.
Let’s see some data: the survey shows that women think they have a good knowledge on wine matters (23.9%) and, at the same time, the interviewed winemakers say that the number of women trying to choose and buy wine is notably growing (70.3%). In addition, here are some data on italian female preferences: women like more red wine than white and they prefer Champagne (27,5%) and ’spumante’ (23,9%) very much.
Wine times are changing, women are fastly arising and a new manner in marketing the wine is taking place. Welcome to our wine world, women!
