Of Harleys and Wine


Maybe Harley motorcycles and whiskey. For sure, Harleys and cold beer. But wine???

Well, yes. So what is considered the perfect pairing for chrome pipes, opulent leather and custom paint jobs? A V-Twin Zin, courtesy of V-Twin Vineyards in Sonoma, California. V-Twin is described as a ‘full throttle red’; the 2004 Zinfandel is the first offering and is currently turning heads in the motorcycling community. The label is emblazoned with a logo of a skull and a flaming v-twin engine, and Scott DeFava, brand manager for V-Twin, says the wine inside is “damn good.”

(label photo courtesy of vtwinwines.com)

For those folks whose mind instantly begins playing images of outlaw bikers on Harleys whose only goal is to instill fear wherever they ride, you might be comforted to know that the new demographic of biker are career and family oriented people in their 40’s and 50’s. Their tastes lean towards the finer things in life just as anyone these days, which translates to good food, good times and of course, good wine. V-Twin’s online community, called the Easy Rider Wine Club, offers motorcycle maniacs a forum to share bike photos, news and information, and is the only place right now where you can buy V-Twin Zin, whose grapes are carefully selected from an estate vineyard in the legendary Dry Creek Valley of Sonoma County.

The company has decades of experience in the wine business, and with the virtual winery, the focus can be on quality and marketing while having time to build the brand. Future releases include: River Run Chardonnay, Poker Run Cabernet, Redwood Run Zinfandel and Toy Run Rose. A tasting room is planned for the not-too-distant future that promises good wine, a little attitude and ample parking out front for your favorite hog.

(harley logo photo courtesy of www.harley-Davidson.com)

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