Well, Why Not?


Under the heading, “The Rich Keep Getting Richer,” your favorite celebrity or athlete just might be earning another fortune by making their own wine.

Carlos Santana does it with Mumm Napa (Santana DVX); Joe Montana, a longtime wine collector, has his Montagia Howell Mountain Cabernet (more info here), though their wine is used primarily at charity events. Even Motley Crue band member, Vince Neil has his own, Vince Vineyards Napa Cabernet Sauvignon. Not only that, Vince went so far as tattooing the wine label on his arm. Talk about devotion!

Different celebrities go about it their level of participation with their wine in different ways. Some just lend their name to the label, and others go so far as to own vineyards and become ensconsed in the whole winemaking process. Joe Montana and his wife, Jennifer, for example, participate in blending trials and have the final say on the finished wine.

Godfather director Francis Ford Coppola is a prime example of a celebrity who took the hands-on approach. In 1975, he founded the Niebaum-Coppola Estate winery in Napa, California. His first vintage came out in 1978, and he later introduced a sparkling chardonnay in single-serving cans named after his daughter, Sofia Coppola.

The list of celebrities and major sports athletes getting involved in the wine business is growing all the time. A bottle just might be the perfect gift for the adoring fan on your list.

*Picture courtesy of Santana.com

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Reader Comments

Seems like golfers, perhaps unsurprisingly, are all over the branded wine scene. From Greg Norman in Australia, to David Frost (who is very into the winery management, just just a pretty face) in South Africa, to Mike Weir in Canada, they’re all duking it out on the green and behind the tasting bar. I believe Nick Faldo can be added to that list as of recently as well.