Problems in Prosecco

Rich ProseccoUnder Italian law it is illegal to sell wine in anything other than a bottle. So that makes bag-in-box wines illegal and wine in cans too.

Which has caused a problem in Prosecco. The regulating body of Prosecco - that light and fizzy stuff made north of Venice - is taking action against the makers of Rich a Prosecco in a can. The company uses Paris Hilton in its promotion of the gold-coloured canned product.

“It is a debasement of our product and not something that we will not passively accept” says the director of the Prosecco governing body (as reported in the Observer) who is talking about the can and not the use of Ms Hilton.

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