Problems in Prosecco
Under Italian law it is illegal to sell wine in anything other than a bottle. So that makes bag-in-box wines illegal and wine in cans too.
Which has caused a problem in . The regulating body of Prosecco - that light and fizzy stuff made north of Venice - is taking action against the makers of a Prosecco in a can. The company uses Paris Hilton in its promotion of the gold-coloured canned product.
“It is a debasement of our product and not something that we will not passively accept” says the director of the Prosecco governing body (as reported in the ) who is talking about the can and not the use of Ms Hilton.
